How to Compose a Job Posting

A well-written job ad is your first introduction to potential candidates. It’s the first opportunity for your company to show your values and culture in a manner that is appealing. A well-written job ad can generate interest in the position and in your company and result in higher quality applications and more interviews.

A great job description contains important details about the hiring process, from beginning to finish. This will ensure that both you and the candidate are on the same page regarding what to expect. This can also prevent the possibility of ghosting or drop-off in a candidate and ensure an efficient and fair hiring process for everyone involved.

Make sure you use a simple, clear language that is easily understood by all kinds of audiences. Avoid jargons or cliches that can be confusing or disorienting to potential applicants. Make use of job ads to promote your diversity initiatives. Be sure that the language used is not excluding any person.

Do not forget to mention important benefits and perks in the job description when you are posting your job. Include any benefits that your company provides such as free go to the website lunches or an office with a fantastic view in your job description. These may be enough to convince a potential employee to choose your company over a competitor. It’s also a good idea to include any volunteering opportunities or community involvement your company participates in as it is something that a lot of prospective employees will look for when deciding which company to join.